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Search Engines:

Search engines have three major components:

   SPIDERS

The first is a software program, called a "spider", which crawls around the web and reads web pages. These spiders then take that information to their home base, which is the second category: The database or index. Most spiders "deep crawl", which means that they crawl your whole web site, looking for pages to index.

  DATABASE

This index, which is the second component, is a database that contains a copy of every single page that the spider brings back. When a spider returns to your web site and brings back your web site changes to the database, it is updated.

  RANKING MECHANISM

The third component is the search engine ranking mechanism. This is the software that matches the web surfer's key words with the pages in the database and comes up with matches. These matches are then displayed on the surfer's screen. The higher you are displayed in the surfer's window, the better your chances are of being found. Over 90% of web surfers do not look past the first two pages of search results!


Directories:

Yahoo, Open Directory, and others do NOT spider your pages. Directories are compiled by humans, not robots or spiders. Real, live people evaluate every submission, and they are very selective. It requires strategic planning and careful execution to win a top 10 listing in a major directory like Yahoo.

We have a proven track record of winning top 10 placements in directories with our proprietary technique. In fact, we guarantee it. You get a TOP TEN website ranking, or it's free.  It's that simple.

 

With our Yahoo Promotion, your site will get a TOP TEN ranking, guaranteed, or your money back.

THE POPULARITY FACTOR

Not only are web sites ranked by keywords and content, but the over-all popularity as well. When selecting a promotion package you need to understand the concept of "popularity" in search results.

Popularity is calculated in two ways:

LINK POPULARITY

The number of links to your site is a very important component in the ranking algorithms of the major engines. They rank your site according to the number of links pointing to it, and they also measure the quality of those links. By organizing your site into multiple domains, and inter-linking them, we can increase your link popularity to help you win top positions above popular sites.

CLICK POPULARITY

The more your links are selected, the more popular the engine considers your site to be. This is one of the reasons why our high visibility Platimum Package can substantially increase your over-all popularity.

Remember: The more top positions you have, the more clicks you get. The more clicks you get, the more popular you become. The more popular you become, the higher you rank. The higher you rank the more clicks you'll get... It's an upward spiral that increases your traffic!

 
WEB SITE THEMES

Many engines are attempting to improve their search results by looking for over-all themes to a web site that match the user's search. Web site themes will play an even greater role in how well your pages rank in the coming months or years. We can help you organize your content into themes. This will improve your rankings and keep them from falling in the future.


 

Paid Submission Services

Almost ALL the major engines and directories now charge a fee to list your site.

A few still offer a free Add URL service, but because they do not generate income, free submissions are often ignored, or penalized.

Here's what industry-leading Inktomi has to say about free submissions:

"Inktomi cannot guarantee immediate and sustained inclusion of URLs submitted to the free Add URL service. It is less likely that the URL will be included via free AddURL than via the paid submission service."

In other words, you get what you pay for. Don't expect to get listed unless you pay. New evidence indicates that free submissions and re-submissions are often thrown out altogether! You cannot depend on free submission only. That is the same as asking the search engines to perform last rights on your site.

Our cost effective strategy for high visibility:

We STRONGLY recommend that you take advantage of paid submission services. If you are serious about your online business, there is simply no choice. The good news is that we will show you how to take advantage of partnerships to get priority placement in the world's most powerful search portals, for a very small investment.

You simply MUST take advantage of these two submission services:

• Yahoo!  Express Program  $299 recurring annual fee

   

• Inktomi  Search/Submit Service  $39 recurring annual fee

Other submission services:  (these are just optional - but a good idea)

• Fast/Lycos  InSite Select  $18 sign up fee, plus $12 per page

   

• Teoma/Ask Jeeves  Site Submit Program  $30 sign up fee, plus $18 per page